With over a decade of coaching experience, Justin King has become one of the most results-driven performance coaches in the industry. His track record spans elite performers across 16 professional sports—including athletes from 27 NFL teams—along with top-level executives, competitive bodybuilders, and multiple Olympic medalists. He also serves as the trainer and performance architect behind 6X Mr. Olympia Chris Bumstead, the most decorated Classic Physique athlete in history, and the founder/owner of STNDRD.
Justin began his career under the mentorship of the late Charles Poliquin, where he worked as a writer, course conductor, and strength coach. This foundation shaped his uncompromising approach to precise assessment, evidence-based program design, and the relentless pursuit of mastery in human performance.
Today, Justin serves as the Head Coach of STNDRD Coaching, overseeing both the online and in-person coaching divisions and developing the systems that define STNDRD’s high-performance approach. As a partner in the broader STNDRD brand, Justin helps drive the company’s coaching, education, and performance vision, working alongside the team responsible for the STNDRD app and technology platform.
As a classic physique athlete with multiple competitions under his belt, Justin understands the physical and psychological demands of high-level training firsthand. This perspective informs his coaching philosophy and the standards he brings to every client he works with.
Above all, Justin centers his work in faith, keeping Christ at the foundation of his mission and leading with excellence, humility, and dedication. His pursuit of growth is constant. His standards never waver. And his commitment to giving every client his best remains at the core of everything he does.