Will is the owner and co-winemaker at LUMEN, a small-production winery in Santa Maria, where he works alongside winemaking legend Lane Tanner. Will’s winemaking career began in Margaret River, Australia in 1989, working as a cellar rat at Leeuwin Estate and surfing as much as humanly possible. He left the wine business for a stint in the 90’s and 00’s and worked as a freelance journalist and photographer, also founding the ocean conservation organization Save The Waves Coalition, before returning to his father’s company, The Henry Wine Group, in 2009. He left Henry Wine Group in 2012 to produce LUMEN’s first vintage with Tanner. He founded Pico Restaurant in 2016 with his wife, Kali, and created an award-winning wine list and craft cocktail program.